New brands
Starting from scratch and needing identity, voice and a brand book to grow with coherence.
02 Service · Identity
Branding & design built to last.
We build your brand's visual identity and narrative, ready to live across every digital touchpoint.
Why it matters
Your brand is the first thing a customer sees and the last thing they remember. We approach branding from strategy: what does your business want to say, who is it speaking to, how does it stand out from competitors. Design comes after.
Who it’s for
Three profiles where it works best.
It’s not for everyone. These are the scenarios where our model delivers clear results.
Established brands
Their image has aged and is starting to cost them credibility. Refresh without losing recognition.
Expanding brands
Moving into new markets, product lines or digital channels and in need of coherence across every touchpoint.
What it includes
5 deliverables.
A dedicated team.
Every account gets a fixed assigned team. No rotations, no surprises.
01
Brand diagnosis
Audience, competition and archetype. Before we design, we define what to say and to whom. Client signs the document before any design work.
Deliverable · Brand strategy doc
02
Visual identity
Primary logo, variants, color palette, typography, graphic system and applications.
Format · AI / SVG / PNG / PDF
03
Brand book
Operational document your team and external vendors can follow without asking permission.
04
Tone & voice
How your brand writes: vocabulary, rhythm, what to avoid, examples per channel.
05
Starter assets
Business cards, email signatures, social media and presentation templates.
Templates · Editable
How we do it
- Week 1: leadership interview, competitor and reference review.
- Weeks 2-3: concept proposals and structured feedback round.
- Weeks 4-5: full visual system and brand book.
- Week 6: final delivery with editable files, exports and training session.
FAQ
What people ask before signing.
The most common questions in the first conversation. If yours isn’t here, write us and we’ll answer.
Do you do rebranding or only branding from scratch? +
Both. For rebranding we start with a diagnosis that defines how much to change to refresh without losing recognition.
Do you work with the client's internal team? +
Yes. If your team will operate the brand afterward, we bring them into the process and deliver the book with a training session.
How long does it take? +
Between 5 and 7 weeks depending on scope. If you need something faster for a launch, let's talk.
What files do you deliver? +
Everything editable: AI, SVG, PNG, PDF, licensed fonts and the brand book in PDF and editable format.
Next step
Ready to grow
in digital?
30-minute diagnosis call, no strings attached. You walk away with a clear read on your current presence, whether you hire us or not.