Your brand is the first thing a customer sees and the last thing they remember. We approach branding from strategy: what does your business want to say, who is it speaking to, how does it stand out from competitors. Design comes after.
Who it's for
- New brands starting from scratch that need identity, voice and a brand book.
- Established brands whose image has aged and is starting to cost them credibility.
- Expanding brands moving into new markets, product lines or digital channels and in need of coherence.
How we do it
- Week 1: leadership interview, competitor and reference review.
- Weeks 2-3: concept proposals and structured feedback round.
- Weeks 4-5: full visual system and brand book.
- Week 6: final delivery with editable files, exports and training session.
What's included
- Brand diagnosis Audience, competition and archetype. Before we design, we define what to say and to whom.
- Visual identity Primary logo, variants, color palette, typography, graphic system and applications.
- Brand book Operational document your team and external vendors can follow without asking permission.
- Tone & voice How your brand writes: vocabulary, rhythm, what to avoid, examples per channel.
- Starter assets Business cards, email signatures, social media and presentation templates.
Frequently asked questions
Do you do rebranding or only branding from scratch?
Both. For rebranding we start with a diagnosis that defines how much to change to refresh without losing recognition.
Do you work with the client's internal team?
Yes. If your team will operate the brand afterward, we bring them into the process and deliver the book with a training session.
How long does it take?
Between 5 and 7 weeks depending on scope. If you need something faster for a launch, let's talk.
What files do you deliver?
Everything editable: AI, SVG, PNG, PDF, licensed fonts and the brand book in PDF and editable format.